Granted it was contrived. The campaign video I watched was compiled from five minutes of sound bites depicting one candidate using the word "I" contrasted with the other candidate saying "We". But it did the job. It left me with an impression of ego vs. solidarity. 

Years ago a friend told me that the same verbiage was present in his marriage, as it was disintegrating. His wife clung to the pronouns that isolated her from him, while he consciously strove to be inclusive. 

Another person pointed out that when the children in their family misbehaved, his wife inevitably coined them as "your kids" but when they were praise worthy she switched to "our kids". 

All it takes is an inversion. Sacrificing Me for We. One letter swivels.

Last Friday I was guilty of both. In the afternoon I hauled a load to the thrift store, calling out a rude comment to John about how I do all the decluttering. He was hurt. But in the evening we were a team.

Four non driving kids needed to be in different places at various times: Ben was dressed by 6:15 in his suit and red shirt ready to go to the three hour dance thirty minutes away for special needs young adults, the twins wanted to play D and D with their friends from 7 til 9:30, and Zack hoped to catch a 9:15 train to Philly to hang out with his sister. Plus one of our cars was at the mechanic's and wasn't ready until 6:30. But we made it work. John and I headed in one car to the mechanic, who lives in a neighborhood of Orthodox Jews who were all walking to temple in tzitzits and yarmulkes. He jumped out to climb in the inspected car and hand over cash. Meanwhile I headed home past the worshippers clogging the cross walks, picked up the twins and ferried them while John drove Ben, albeit late, to his dance. As the twins' party was ending I took Zack to the station, while John brought home a loudly singing son. 

"They had chocolate milk!!" Ben announced.

He is so hard to please.