There is a body of research that validates how it feels. A full body hug releases endorphins and oxytocin. In common speak, it feels terrific. 

 

Here is a video of a man who hid inside a bear suit, asking for hugs from strangers. The smiles are satisfying. The embraces linger past the brief pats you give when you see Aunt Martha at a funeral. Several folks double up, aware that a hug can be big enough for three. 

 

When I think of how many hugs I have missed giving John, or my children, I shake my head. What is my problem? It is like living inside a Godiva factory and being too busy to sample the truffles. 

 

We knew it when we were starting out. But did I think a generous supply in the first year would last me for the duration? It still feels great.  

 

One of the sweet things about Benjamin is that he will almost always give a hug. He is deficient in the cool-ometer department, and at 15 will never turn me down. At his sister's graduation she introduced him to her friend's mother and he thought that was an invitation to hug, so he did. 

 

Two of the characteristics to shoot for are a length of five seconds and full body contact. And in contrast to chocolate there are no calories to worry about.